The International Cooperative of Fisheries Organization (Suhyup), in South Korea, manages the Fisheries Wholesale Market for all of the Republic of Korea. This national company also includes a banking business, a fish product manufacturer, and a corporate sales wing.
In this project I designed Suhyup's corporate brochure (layout, graphic elements, style, color scheme). The purpose of this brochure was to provide information regarding the internal structure of the Suhyup business. I represented each department, along with their services, in concise graphical components.
Linda’s is a multi-channel intimates & swimwear retailer that caters to women of every age, shape and size. Linda's provides store in Manhattan NYC or online commerce.
In this project I conceived and executed Linda's corporate identity. By designing artifacts such as bags, posters, postcards, membership cards, gift cards, information cards, tags, business cards, and store signs, I unified the Linda’s brand around a clean, and fun feminine image.
In this project I created the company brand logo & symbol (CI, BI).
Building a corporate brand’s visual image artifacts requires time, careful analysis, client collaboration, as well as patience. These logos and symbols were all built from the concept phase to the final product by an iterative back-and-forth with multiple contenting stakeholders. Each logo compacts a brand’s concept into a clean, formal symbol out of which an identity is formed.
Linda’s is a multi-channel intimates & swimwear retailer that caters to women of every age, shape and size. Linda's provides store in Manhattan NYC or online commerce.
For this project I created Linda's event paraphernalia. This included event posters, event postcards, leaflets, and flyers. I was involved in concept planning, color choice, and designed all graphical elements. Additionally, I acted as campaign organizer for each event.
The International Cooperative of Fisheries Organization (Suhyup), in South Korea, manages the Fisheries Wholesale Market for all of the Republic of Korea. This national company also includes a banking business, a fish product manufacturer, and a corporate sales wing.
In this project I designed a brochure (layout, graphic elements, style, color scheme) for one of Suhyup's brands, "BadaEachan". The purpose of this brochure was to promote the BadaEachan brand to a diverse market through the introduction of new BadaEachan products.
The International Cooperative of Fisheries Organization (Suhyup), in South Korea, manages the Fisheries Wholesale Market for all of the Republic of Korea. This national company also includes a banking business, a fish product manufacturer, and a corporate sales wing.
In this project I designed Suhyup’s product brochure (layout, graphic elements, style, color scheme). This project focused on selling Suhyup products. The product brochure is an influential promotional material in Suhyup, and in the South Korean marketplace generally. I was tasked with designing these consumer brochures twice a year.
This project was for a handmade book that focused on the topic “Harmony”. This genre ambiguous title took imagery from an array of themes (Cooking/Food, Nature/Environment, and People/Places). By combining beautiful graphics with complimentary text, the design attempts to create a visual representation of the concept of harmony.
I art directed this project (layout, graphic elements, style, color scheme), and also worked on the contents, story line, and all the graphics. All of the book design production was by hand (bookbinding, cutting, and cardboard book packaging). Handmade book art requires meticulous skill with the bookmaking trade tools, patience, and a creative sense for paper design and arrangement.
JP Bar is a vintage-style wine bar in Seoul, South Korea.
In this project I art directed the corporate identity design (logo, symbol, business card, menu, overall concept) & website (layout, web graphics, color scheme and interface).
The International Cooperative of Fisheries Organization (Suhyup), in South Korea, manages the Fisheries Wholesale Market for all of the Republic of Korea. This national company also includes a banking business, a fish product manufacturer, and a corporate sales wing.
BadaEachan is one of the Suhyup's brands. In this project I designed magazine advertisements for seasonal BadaEachan products. This advertising work required brainstorming, idea sketches, style conceptions, and color schemes. Also, I designed layout copies for management review, a key stepping stone in the production of advertising graphics.
Window display design has offered me the opportunity to design at a larger scale than what’s typical in the graphic design realm. It’s closely aligned with interior design, and takes it’s methods and tools from a spacial design vocabulary.
In this project, I art directed the visual merchandising for Linda’s Manhattan stores. Each theme featured unique materials and props.
Additionally, I have worked as an art designer for Macy's, having cooperated to create the Christmas window display for the 2013 holiday season. I worked on some part of graphic elements. This project was a great large-scale design experience.
The International Cooperative of Fisheries Organization (Suhyup), in South Korea, manages the Fisheries Wholesale Market for all of the Republic of Korea. This national company also includes a banking business, a fish product manufacturer, and a corporate sales wing.
In this projects, I designed all different kind of Packages for Suhyup's products.
